SAMSUNG:
100 DAYS TO THE OLYMPICS
SAMSUNG:
100 DAYS TO THE OLYMPICS
100 DAYS TO THE OLYMPICS
Samsung Electronics presented the Olympic Communication Platform during a ceremonial reception held at a historic 18th-century estate. Organized by AXIS Agency, the event marked the official 100-day countdown to the start of the Winter Olympic Games.
The highlight of the evening was the presentation of the "Smart Olympic Games from Samsung" initiative, aimed at making the upcoming Olympics the most innovative and technologically advanced in history. Guests were also introduced to the official smartphone of the Games, the Samsung GALAXY Note, the campaign film for the device and the athletes of Team Samsung GALAXY.
The event also featured a thematic exhibition and a specially created show presentation that continued and reinforced Samsung’s global Olympic positioning strategy. A special highlight of the program was the performance by the State Symphony Cinema Orchestra.
Among the guests were international representatives of the Olympic Committee, world-renowned athletes, celebrities and leading media representatives. Samsung headquarters executives highly praised the event, noting its international standards and flawless execution.
The highlight of the evening was the presentation of the "Smart Olympic Games from Samsung" initiative, aimed at making the upcoming Olympics the most innovative and technologically advanced in history. Guests were also introduced to the official smartphone of the Games, the Samsung GALAXY Note, the campaign film for the device and the athletes of Team Samsung GALAXY.
The event also featured a thematic exhibition and a specially created show presentation that continued and reinforced Samsung’s global Olympic positioning strategy. A special highlight of the program was the performance by the State Symphony Cinema Orchestra.
Among the guests were international representatives of the Olympic Committee, world-renowned athletes, celebrities and leading media representatives. Samsung headquarters executives highly praised the event, noting its international standards and flawless execution.