MINI PACEMAN
LAUNCH EVENT
MINI PACEMAN
LAUNCH EVENT
MINI unveiled its new vehicle through an exclusive launch event at the Flacon Design Factory. The premiere was conceived as a vibrant lifestyle experience that went beyond the traditional automotive format, reflecting the bold and distinctive spirit of the MINI brand.
Our team developed the concept of a stylish private party inspired by the atmosphere of an intimate house event, where the new MINI became the star of the evening. From the moment of arrival, guests were immersed in the experience: invitations were designed as keys, while the entrance zone recreated a contemporary residential setting. Each guest received signature MINI slippers.
The venue was divided into themed spaces featuring interactive activations and an entertainment program. The living room hosted live music performances and DJ sets, the signature bar served bespoke cocktails, while other areas offered gaming experiences, stylish art installations and unexpected entertainment formats.
The highlight of the evening was the spectacular reveal of the new MINI, followed by a live performance by a renowned British band. The event welcomed more than 1,000 guests, including celebrities, opinion leaders and representatives of leading media outlets.
Our team developed the concept of a stylish private party inspired by the atmosphere of an intimate house event, where the new MINI became the star of the evening. From the moment of arrival, guests were immersed in the experience: invitations were designed as keys, while the entrance zone recreated a contemporary residential setting. Each guest received signature MINI slippers.
The venue was divided into themed spaces featuring interactive activations and an entertainment program. The living room hosted live music performances and DJ sets, the signature bar served bespoke cocktails, while other areas offered gaming experiences, stylish art installations and unexpected entertainment formats.
The highlight of the evening was the spectacular reveal of the new MINI, followed by a live performance by a renowned British band. The event welcomed more than 1,000 guests, including celebrities, opinion leaders and representatives of leading media outlets.