MARTINI RACING BRAND EXPERIENCE FOR BACARDI
ITALY
MARTINI RACING BRAND EXPERIENCE FOR BACARDI
ITALY
AXIS Agency organized an exclusive VIP Martini Racing event — an off-site conference for Bacardi distributors and owners of leading partner networks. The three-day program for 42 guests took place in Italy, across Pessione, Modena, and Bologna, combining a business agenda, premium hospitality and the legendary heritage of the Martini Racing brand.
From the very beginning of the journey, guests were immersed in the brand atmosphere: already on board the flight, each participant received a premium Bacardi press kit, while the AXIS Agency team сопровождала guests throughout the entire experience. The welcome dinner took place at the elegant Relais Montemarino hotel, featuring a panoramic terrace and a gastronomic program inspired by the cuisine of the Piedmont region.
A key part of the event was an exclusive visit to the Martini production facilities and an introduction to the history of Martini Racing. A special highlight of the program was a meeting with motorsport legend Miki Biasion — two-time World Rally Champion and one of the most iconic drivers in Martini Racing history.
In Modena, guests enjoyed a racing day featuring test drives, competitive challenges and an official awards ceremony. The program concluded with a visit to the Ferrari Museum followed by a gala dinner.
AXIS Agency delivered the project turnkey, combining business communication, premium service and a high-impact international brand experience.
From the very beginning of the journey, guests were immersed in the brand atmosphere: already on board the flight, each participant received a premium Bacardi press kit, while the AXIS Agency team сопровождала guests throughout the entire experience. The welcome dinner took place at the elegant Relais Montemarino hotel, featuring a panoramic terrace and a gastronomic program inspired by the cuisine of the Piedmont region.
A key part of the event was an exclusive visit to the Martini production facilities and an introduction to the history of Martini Racing. A special highlight of the program was a meeting with motorsport legend Miki Biasion — two-time World Rally Champion and one of the most iconic drivers in Martini Racing history.
In Modena, guests enjoyed a racing day featuring test drives, competitive challenges and an official awards ceremony. The program concluded with a visit to the Ferrari Museum followed by a gala dinner.
AXIS Agency delivered the project turnkey, combining business communication, premium service and a high-impact international brand experience.